Whether you are drinking wine, beer or a spirit, getting a sense of the aroma of the beverage is a substantial part of the enjoyment of it. The smelling of the beverage is called nosing and in the wine and whisky industries, the ability to nose the components of the beverage is immensely important for the creation of the ultimate product as most wines and whiskies are not from a single barrel, but rather are "blended" into the ultimate product we consume to ensure a more consistent flavor.